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paid commercial messages designed to inform, persuade or remind potential and existing customers about a company, its products or services.
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Direct Mail Advertising - 3 Essential Ingredients
By Joshua Feinberg
Direct mail has three critical components. This type of marketing can be hit and miss so knowing the essentials is very useful. If you use these direct mail components when marketing your computer consulting business you will achieve great results.
Your headline is the absolute most important factor in direct mail advertising.
Make sure your appeals to the needs and the hot buttons of your intended audience. When you are using direct mail you need to put yourself in the consumers' shoes. That’s why targeting is so important. Find out what appeals most to your target and what they need. Then appeal to those needs and interests in the headline of your direct mail advertising.
For your direct mail to be successful you need the right lists. You're spending money sending out your mail. Make sure the people who get your direct mail are the right people.
Your direct mail must outline a two-step sales process. This type of process motivates your target
to take immediate action. They must reserve a seat, request a report, set up a free no obligation mini needs analysis, etc.... Direct mail does not actually sell your company or the services that you offer. Its purpose is to convince the target to take action or to raise their hand to show they are interested. Good direct mail gets them interested enough to make an inquiry or other type of response. Once they do that then you sell them on what your company offers.
The Bottom Line on Direct Mail Advertising
Direct mail can be tricky. The essential components of a direct mail campaign are a standout headline, acquiring the right list, and instigating a two-step sales process. If your direct mail accomplishes these three things then your chances of success with this type are marketing are significantly increased.
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