|
|
Heading goes here
All descriptions and sales literature, other advertising matter and price lists are intended merely to represent a general idea of the goods described therein and none of these shall form part of the contract.
Below, you'll find extensive
information on leading search engine advertising articles and products to help
you on your way to success.
Direct Mail Advertising - Tips and Tricks
By Joshua Feinberg
Direct mail is a marketing technique you will likely use in your virtual IT business. Because this type of can be expensive, it is best to know the ins and outs before you begin.
Direct Mail Advertising Tips
It typically takes at least three to five pieces of direct mail before you get a response, and sometimes a lot more! To improve your response rate, you should be using a highly targeted direct mail list.
To obtain a highly targeted direct mail list, rent one that has some common element: industry, occupation, etc...
Once you have a highly targeted list, write a headline for your direct mail that hits the target audience's hot buttons. With a good headline and good copy there’s no reason why you can't up the standard 1% response rate into the 3% - 5% range.
To find out what your target audience would be most interested in, poll some of them. There is no point sending out direct mail if your offer is not appealing.
Use postcards for your direct mail rather than letters. You can get them out the door faster, there is less copy to write, you'll save money on
the printing, you'll save money on the postage, and you can mail more often and more pieces.
Set up a system to track and measure every single inquiry on the mailer. This way you can determine if the inquiries are coming after the first, second, third, etc.. piece of direct mail received.
Use a two-step sales process. Get them first to raise their hand by making an inquiry and then you take over and do a more rigorous qualification after that.
Make your direct mail date-sensitive. This forces a response sooner rather than later.
Send out a small, 500 - 1000 piece, test sample. This way you can make changes to the direct mail copy or change your list before you make a big investment.
Bottom Line on Direct Mail Advertising
Direct mail can be an effective tool. The key to maximizing your return with it is to be smart about it. Use the tips above to create a direct mail campaign that will get you the results you need.
Copyright MMI-MMVII, Computer Consulting 101. All Worldwide Rights Reserved. {Attention Publishers: Live hyperlink in author resource box required for copyright compliance}
Joshua Feinberg, co-founder of Computer Consulting 101, helps you get more steady, high-paying clients. Learn how. Sign-up now for your free access to proven Computer Consulting 101 secrets at Computer Consulting 101
|
search engine advertising
Navigation
Article
/ Links
Promotional Advertising
Free Internet Advertising
Search Engine Advertising
Yahoo Advertising
Internet Marketing Online Advertising
script type="text/javascript">
More
Resources
Article
/ Links
Article / Links
|
|
We strive to provide only quality
articles, so if there is a specific topic related to advertising
that you would like us to cover, please contact us at any time.
And again, thank you to those contributing
daily to our search engine advertising website.
|
